World vs. Whirled?

The BatesLine stylebook, such as it is, decrees that the monopoly daily newspaper in Tulsa be consistently called the Tulsa Whirled. I am bending that rule during the course of the present controversy for the sake of those who may be Googling for information, using the paper's legal name. I will still work in the occasional reference to the Whirled, just so I don't get used to typing it the other way. It's really a better fit. "It's a new Whirled every morning...."