Neither rare nor well done

Dave Winer answers Scott Karp's question about Media 2.0: "But what happens if big company brands realize that they no longer need a media middleman to connect with consumers?"

Why do you think they call it media?

They're middlemen.

In the future we won't need middlemen.

Why?

Because the Internet disintermediates.

Which is a fancy word for "gets rid of the middlemen."

Or, if you prefer, "gets rid of the media."

Via Euan Semple at The Obvious?