American Majority "training bomb": Saturday, September 17, 2011

American Majority is holding a campaign management training class for grassroots activists in Bixby (just south of Tulsa) this Saturday, September 17, 2011, sponsored by Tulsa Project 912, and part of American Majority's nationwide "training bomb."

What: American Majority campaign management training
When: Saturday, September 17, 2011, 11:00 a.m. to 3:00 p.m.
Where: Lord of Life Lutheran Church, 12802 S Memorial Drive in Bixby, OK
How much: $25

The class will include such topics as fundraising and budgets, using new media in campaigns, and get-out-the-vote (GOTV).

Yesterday's results should emphasize the need for serious conservative activists to get this kind of training. The Tulsa city primary was a disaster for conservative groups like the Tulsa Project 912, OK-SAFE, and Tulsa Area Republican Assembly, as the candidates they (we) endorsed, the candidates that gave good answers to their questions, almost all got beat and by candidates who in most cases didn't bother answering their questions.

You can't win policy battles without electing good people, and you can't elect good people without persuading the vast majority of voters who aren't activists and who may barely be paying attention.

And that's where this campaign management training class comes in. I am persuaded that it is impossible to earn an honest living as a campaign consultant (at least at the local level), so we need to train and develop the skills of honest amateurs to provide the support that honest candidates need to win.

I ran for city council twice, and I've helped many candidates over the years. Activists and candidates have great capacity for self-delusion. A tactic or slogan that appeals to us probably won't grab the majority of voters. I've seen all sorts of dumb moves that the candidate was sure would win the election. You cannot run a campaign by intuition any more than you can trust your sense of balance to keep a plane straight and level.

One of the most frequent and most frustrating failures is the failure to raise enough money. I hate raising money, but I managed to raise and spend about $17,000 back in 2002. I had no PAC money, only one really big donation, and I didn't spend more than an incidental amount of my own money. The contributions came from family members, co-workers, and fellow neighborhood activists and homeowners, people who knew me from my public involvement. I sent out requests and held two fundraisers, and I wasn't as aggressive about making fundraising calls as I should have been. Not complicated, time-consuming, or scary.

If you're for honest and transparent government, for free markets, for stable and safe neighborhoods, if you're against corporate welfare, against higher taxes, against eminent domain abuse, you need to get this training. You need enough humility to realize you don't know as much as you think you do about running a successful campaign and let the good folks at American Majority give you some training.