Not Romney wins South Carolina

Thanks to Sarah Palin, Not Romney won South Carolina by giving Newt Gingrich a plurality of the vote.

Newt Gingrich's 1st place finish in South Carolina halted Mitt Romney's winning streak of one and deflated the notion that Romney is inevitably going to be the nominee.

Romney's best assets in this race were his inevitability, his money, and his hair. He's still got the last two, but the first one is badly depleted. There's a certain sort of Republican: They're looking for the front-runner, ready to jump aboard his bandwagon. It's important to them to be on the winning team as soon as possible. Some may be hoping for federal appointments, anything from White House intern to federal district judge.

It appears that Romney pushed hard right before and after Iowa to lock in as many endorsers as he could, pointing to his money and organization, already in place in key states. Santorum may have finished first by a few votes, but Santorum had put everything he had into Iowa. Gingrich didn't seem to be thinking beyond the next state. Romney will win South Carolina, the pitch went, by a big margin, and if everyone else but Ron Paul didn't drop out then, they would yield to the inevitable after Florida 10 days later.

What disrupted that momentum was the fact that most conservative Republicans don't trust Romney, and they wanted to stop him. The turning point for South Carolina may have been Tuesday, January 17, 2012, on the Hannity show when Sarah Palin identified how they could do that:

If I had to vote in South Carolina, in order to keep this thing going, I'd vote for Newt, and I would want this to continue, more debates, more vetting of candidates, because we know the mistake made in our country four years ago was having a candidate that was not vetted, to the degree that he should have been so that we knew what his associations and his pals represented and what went into his thinking, the shaping of who our president today is.

(When I first heard this clip, I thought Palin had begun to criticize the process that led to the nomination of her running mate, John McCain, and maybe she was headed there and caught herself. Barack Obama got plenty of vetting -- his nomination battle didn't end until June; McCain had his nomination clinched in March, thanks to winner-take-all primaries in which he won slim pluralities, and buyers' remorse quickly set in.)

You'll recall that in 2008 some national talk show hosts tried to get Republicans to vote strategically on Tsunami Tuesday to stop John McCain. The mistake they made was pushing Romney based on national polling showing him in second, ignoring the individual state polls, which had Huckabee a close second to McCain in Oklahoma and several other states.

This time around, only one state was voting, and there was a clear second place candidate, Gingrich, who was close enough to have a chance to pass Romney. If you run your mouse along the RealClearPolitics graph of South Carolina polls, there's an inflection point: Beginning on January 18, the day after Palin's comments aired, Newt's numbers began to rise. Rasmussen had Gingrich at 21% on Monday and at 33% on Wednesday.

The shift to Newt began well before his Thursday evening confrontation with CNN's John King over Mrs. Newt II's comments on ABC. Despite the wishful thinking of the adultery-based community, Newt's win in South Carolina is not a rebuke to his aggrieved second wife. I'm surprised no pollster thought to ask if their support for Newt was mainly a vote to stop Romney.