General: October 2007 Archives

Back in June I announced the Blog Reader Project, a way to collect information on who reads BatesLine that might be of interest to potential advertisers.

As an incentive to participate, I offered a chance to win a $10 Amazon gift certificate to one participant out of those who supplied their e-mail address as part of the survey. Because of the number of respondents I decided to award two certificates, which I sent out earlier today to the two lucky winners, selected with the help of the truly random integer generator at random.org. Congratulations to Nik Majdan and Steve Arnold! And to the rest of you, thanks for taking the time to participate.

You can look at aggregate numbers for all participating blogs at the Blog Reader Project website. You can view select results from BatesLine readers here.

One of the most interesting stats, albeit not surprising, is that 85% of the participants have a zip code beginning with "74" and 89% have an Oklahoma zip code. I imagine that the survey is mainly representative of people who come to the site via the homepage, as opposed to those who find the site through search engines.

As I mentioned when I introduced the Blog Reader Project, there is some cost involved in keeping this site running and in keeping myself informed so that I can share what I learn with you. If you appreciate the information and analysis that I provide, you can express that appreciation by means of the PayPal tip jar in the sidebar to the right.

You can also gain some exposure for your business while supporting this site by advertising on BatesLine. $15 buys a standard-sized blogad, which will appear at the top of the right hand column on every page of this blog for one week. That works out to about a tenth of a cent ($0.001) per ad impression. The longer the ad period, the better the deal gets: $100 gets an ad for three months at about five-hundredths of a cent ($0.0005) per ad impression. Hi-rise (more expensive) and mini (less expensive) ads are also available.

(If you run into trouble with posting an ad or using the PayPal donate button, please let me know by dropping me an e-mail at blog at batesline dot com.)