Townhall.com: Patrick Ruffini: The Top 10 Things to Know About '08

Townhall.com: Patrick Ruffini: The Top 10 Things to Know About '08

Ruffini is already learning lessons about presidential campaign strategy from the '08 race, including, "Nice Guys Finish Last. The polls say that the public despises negative politics. The polls are wrong," and "Be the Guy (or Gal) People Want to Vote For. Emotion, charisma, and nostalgia are still huge factors in driving the vote. Committed observers of politics disparage this basic fact -- while candidates who are able to establish an emotional connection with the voters keep laughing all the way to the White House."