American megachurches are thriving by poaching flocks

American megachurches are thriving by poaching flocks - The Economist

"Welcome to Life.Church, one of America's largest megachurches, headquartered near Oklahoma City. Really it is a chain of churches, with 44 sites across 12 states. Every weekend around 80,000 people attend one of 170 services in person. Most watch a pre-recorded sermon by a senior pastor, Craig Groeschel; a junior pastor acts as an in-person MC and a worship band plays live. The whole thing blends seamlessly, and it is streamed online, too.

"Churches have closed as the proportion of Americans who call themselves Christian has fallen from 76% in 2010 to 64% in 2020. But most of America's 1,750 megachurches--all Protestant and mostly evangelical churches with at least 2,000 worshippers--are thriving. Between 2015 and 2020 their congregations grew by a third on average, turning younger and more multi-racial, according to the Hartford Institute for Religion Research, a think-tank in Connecticut....

"Two-fifths of megachurches are non-denominational. The rest tend to downplay theirs and emphasise their own brand. Life.Church is affiliated with the Evangelical Covenant Church--but few congregants realise that."