Culture: November 2011 Archives

The American Consumer Project: Find Your County - Advertising Age

Interactive maps show each county in the US color-coded for two different "consumer targeting frameworks" -- Patchwork Nation and Esri's Tapestry. Point at a county, see how it's categorized, its median income, and the change in income over the last decade. Tulsa County is classified as "Boom Towns" (Patchwork), "Traditional Living" (Tapestry), with a 2010 median income of $50,267, increasing 0.4% over the decade.